My Role: Freelance Sole Designer

Project Objective: Create a strong brand image and message to emphasize MKA's focus on developing integrated customer-centric solutions for its clients and convey info on its enhanced services. MKA, a multidisciplinary construction consulting company provides creative solutions to the Construction, Legal and Insurance agencies. Detailed above are the new identity materials (letterheads, envelopes, business cards, rolodex cards) that I designed for MKA. I also created collateral inserts, tradeshow graphics, ad, and their website launch announcement cards. In the process of redefining MKA's brand, I refined its logo as well, adding bars to the square MKA logo mark to create a feeling of dynamic negative space around the logo. The checkered boxes and grids used throughout the designs allude to game boards i.e. chessboards, scrabble, crossword puzzles, etc. suggesting that MKA is strategic in applying its team elements "strategy, creativity, experience, agility" to resolving issues pertaining to nature's elements-- earth, wind, fire, water. Aside from the identity materials I created for MKA, I also redesigned MKA's website as well as provided some copywriting and editing services.

Comments: Represented above are the print identity materials that I designed for MKA: business card, envelope and letterhead.

<View MKA's REDESIGNED website> and <View MKA's NEW Collateral Inserts>

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