Principal
View sample artwork in the Siming Cybercreative online portfolio.

Freelance client projects include:

• CellExchange / Cambridge Executive Enterprise (CEE) — Lead GUI Designer on their executive workshop teams. Collaborate with clients to identify business needs and design customized web-based prototypes of strategic applications. IT solutions aimed to increase clients ROI and to innovate.
  Clients included Citigroup and US Army (2005 - Present).

• ZipGlobal — Creative Director and Sole Lead Designer:
  Consult on branding and marketing initiatives aimed at promoting their new VoIP long distance phone service for international consumers. Design logo, website, print and online ads (English & Chinese), brochures, tradeshow art, retail package, business cards, posters, PowerPoint template and flash animations. Manage programmer and copywriter on website development (April 2003 - October 2004).

• Madsen, Kneppers & Associates (MKA) — Redesigned their website and consulted on branding.
  Designed new identity materials, collateral inserts, promos, website announcement cards, PowerPoint presentation templates, and tradeshow art graphics (Fall 2002 - March 2003).

• American Shanghai/Beijing Educational Experience (ASBEE) —
  Publicity Director & Program Coordinator:
  Create brand identity, marketing strategy and materials to promote new summer exchange program. Manage ASBEE publicity team and student inquiries. Initiated and coordinated ASBEE program relationship with MIT Alumni Club of Beijing to foster student career networking opportunities.
  Designed and Launched their website (Spring 2002 - Present).

• Babson College and MIT Musical Theatre Guild — Illustrated publicity posters, ads and t-shirts
  (2001 - 2002).

  OPTAx Systems — Illustrated screen graphics for a software product developed to diagnose ADHD in children. Designed brochure, posters, business cards, print and banner advertisements (2000 - 2002).

• Chinese Culture Connection (CCC) — Advise President and Committee Board members on marketing and website development strategy. Design website (Winter 2000 - Present).

• MIT Sloan Alumni Relations — Redesigned MIT Sloan Alumni Relations website.
  Devised new content architecture and page layouts. Supervised MIT student production team
  (1999 - 2000).
  
  
• Wellesley Centers for Women — Initiated concept and template design prototype for corporate intranet used by over 150 employees. Redesigned research project group microsites (Spring 1999).

• Asian Task Force and Company One Theatre — Designed and launched websites.
  Provided marketing / branding consultations, HTML training. Developed content architecture (1998 - 2001).

• Ledge Multimedia, Inc. (A Division of Dataware Technologies) — Produced graphics and edited videos for integration into clients' multimedia CD presentations: CD-Stat, Skandia, Newsbank (Summer 1997).

EXTRAPRISE

Web Designer of the Extraprise Integrated Marketing Group (IMG)
Creative Lead and Designer on client Emerson & Cuming's website project selected as Finalist in prestigious
2001 MIMC (Massachusetts Interactive Media Council) Award — ranked one of New England's best websites.
Lead Designer on projects: Allied Signal (Honeywell), Teradyne, MatrixOne , Corporate Executive Board.
Graphic Artist on client projects: OneLiberty Ventures, Commonwealth Capital Ventures, XL Capital.

Created design concepts and Photoshop page layouts. Selected stock photos and created image collages.
Researched and provided marketing strategy consultations for clients including PNC Mortgage.
Devised website content architecture for client projects: Developed user-flow wireframes/storyboards.
Collaborated with backend development team to plan website functionality development and QA efforts.
Optimized graphics for website production and coded HTML pages in Dreamweaver.
Wrote Design Styleguide documents for XL Capital and MatrixOne.
Researched industry site heuristics and established company guidelines for best web design methodology.

Assisted with IMG new business development efforts. Wrote competitive site audits for potential client leads.
Created corporate direct mail postcards, posters, ads, print collateral and IMG portfolio website.
Introduced concept and created preliminary beta for an innovative viral marketing strategy.

1999 - 2000

MIT SLOAN SCHOOL OF MANAGEMENT

Web Designer and Webmaster —Sloan Communication & Public Relations Office
Created graphics and updated content for MIT Sloan website top-level news features and releases.
Redesigned online MIT Sloan news feature archive center and business publication ROI.
Developed content-architecture and redesigned MIT Entrepreneurship Center's website.
Collaborated closely with Directors of Communication to plan management of future website content growth.
Prepared powerpoint presentations for the Dean of Sloan School.

1998 - 1999

BEANSPROUT NETWORKS, INC.

Product Development Coordinator on Beansprout Child Care Network
Created content architecture and user-interface for Lockheed intranet and six large-scale child care e-community extranets: Developed HTML pages and graphics for clients' websites.
Advised child care agencies on the development of their online services and provided basic tech support.
Coordinated website development with back-end developers and the Beansprout Child Care team.

Summer, 1997

2D INTERACTIVE, INC.

Research and Development Intern
Maintained online retail database of over 120 kiosk locations nationally. Researched portfolio ads.
Produced graphics for interactive multimedia kiosks and website displaying pop art posters.

1996 - 1998

WELLESLEY COLLEGE

Electronic Imaging Assistant to Art Professor
Designed and updated Art Department Website on gallery exhibition and curriculum info.
Art directed students on their project conceptualization and design.
Trained students and faculty on how to use electronic imaging technology. Managed Sound Imaging Lab.

B.A. with Honors in Multimedia Arts, May 1998. Concentration in Economics.
Relevant coursework included: CD Production, Electronic Imaging, Photography, Painting, 2-D Design, Printmaking.
Exhibited Interactive Art: Boston Print Symposium '97, Senior Thesis Exhibition '98, Ruhlman Conferences '97 and '98, SIGGRAPH '98.

Courses completed for multimedia major:
MIT Sloan School of Management - Electronic Commerce and Marketing, Intro to Marketing for Entrepreneurs,
MIT Media Lab - Introduction to Media Arts and Science, MIT HASS - Web Communication and Writing.

2001 MIMC Awards Finalist in Manufacturing Category — website ranked one of New England's best.
1994 New England Drama Festival Art Awards — two awards for “excellence in tapestry painting design.”
1990 Boston Globe Honorable Mention Award — Boston Globe's Annual Art Competition.

Founder and President of WAAM (Wellesley Alumnae & Affiliates in Multimedia), a network of Wellesley and MIT alumni dedicated to entrepreneurship, professional development and pioneering creative projects.

• Develop and lead creative project workshops.
• Provide info on career resources and local educational events.
• Create topic agenda and coordinate dinner discussions with guest speakers on educational topics including: evolutionary artificial intelligence, online communities, multimedia, freelancing, entrepreneurship.
• Organized a public exhibition of WAAM projects at the Boston Cyberarts Festival (2001 – Present).

Guest Speaker on Cambridge Community T.V. (CCTV): “High Tech Fever” weekly show hosted by MIT Sloan instructor & Think Cycle Founder Joost Bonsen. Discussed hi-tech, WAAM and creative entrepreneurship
(March 2004).

Board Advisor of the Wellesley Friends of the Library — Chair the steering committee on the strategy and development of Wellesley College’s library e-resources and programs for alumnae (Spring 2002 – Present).

Debuted on local community access t.v. — interviewed by the Asian Spectrum and my multimedia project
"Si-Ming: Field of the Heart" broadcasted live to Boston and Malden Chinese communities (Spring 2001).

Honorary guest panelist at Wellesley College discussion forum on multimedia collaboration and careers in the high tech and new media industry (Spring 2001, Fall 2002).

Management Team Officer — Wellesley College Alumnae of Boston Club (2000 - Present).

Conversant in Chinese (Cantonese, Toisanese) and Spanish.
Proficient with HTML. Experience using Photoshop, Illustrator, Dreamweaver, ImageReady, Fractal Design Painter, InDesign, QuarkXPress, PageMaker, Fireworks, SoundEdit, Director, PowerPoint, Word, Excel.
Working knowledge of Flash. Skilled with Mac and PC Platforms.